brand system · current

The colony has one voice and money speaks clay.

This is the AntSeed brand plate for the website, AntStation, DIEM Capacity, docs, blog, integrations, and token pages. Dark soil is home. Light is available, but secondary. Green means network/action/ants. Clay means economics.

Design contract

No new palette families. No pale mint body copy. No duplicate theme switches. No low-contrast overlays. No huge decorative ghost numbers behind titles. Content stays readable before anything else.

01 · Color roles

Soil 0#070b09deepest surface, page edges, home dark

Soil 1#0a0e14default dark background

Soil 2#0e141ccards and raised panels

Signal Green#1FD87Anetwork, action, ants, links, live state

Pheromone#97ffc7hairlines/glows only at low opacity

Clay#e8a33d$ANTS, $DIEM, USDC, fees, burn, emissions, contracts

Dark Text#edf6eeprimary text on soil

Field Note#f5f5f0optional light mode background

NetworkActionAnts$ANTS$DIEMUSDCFeesContracts

02 · Typography

Display / OxaniumThe open market for AI inference.

UI + Body / OxaniumSci‑Fi Soft, but readable. Used for navigation, pages, body text, cards, buttons, and product UI.

Data / Share Tech Mono$ antseed network browse --service minimax
✓ found 23 peers · sorted by reputation

03 · Theme behavior

Dark is default

Visitors enter the site in soil-dark. Dark mode is the primary brand environment for homepage, blog, marketing pages, and DIEM economics.

defaultMode: dark · soil surface · green action

Light remains available

Light mode uses warm field-note surfaces with dark ink. It must stay readable, but it is not the default first impression.

optional toggle · warm cream · no pale mint text

04 · Rules

Dark mode is the default. Soil-dark is the default site surface. Light mode is available and readable, but secondary.

Green means network/action/ants. Use it for live network state, links, CTAs, pheromone paths, ant animation, and routing.

Clay means money. Use clay/orange for $ANTS, $DIEM, USDC, fees, buy/burn, emissions, token pages, contracts, and economics sections.

Use “fees,” not “revenues.” Economics copy should not imply equity, profit share, revenue share, or guaranteed return.

Only one site theme switch. On Docusaurus pages, keep the built-in icon switch on the right. No extra “Dark / Light” text switch in the navbar.

No invisible UI. Pale mint on cream is not allowed. Background decoration must never reduce readability.

No giant ghost numbers. Section numbering can be small metadata, but not huge low-opacity background figures behind titles.

Preserve content and SEO when redesigning. Visual updates should not rewrite page copy, titles, descriptions, canonical behavior, robots metadata, or structured content unless explicitly requested.

05 · Motion motifs

Pheromone Trail

A marching dotted line led by a worker ant. Used as section dividers, progress, and pathfinding.

Marching Border

Animated dashed border for live terminals, active panels, and protocol surfaces.

Centered Journey Rails

Journey sections align on one baseline. The ant sits on the rail line; dot effects trigger exactly as it passes. The Settle node turns clay.

06 · Marks

ANTSEED

$ANTS